Resume

Experience

Freelance Designer

Remote | Richmond, VA | Present

I work remotely with small businesses to develop strong brand identities.

• Provided innovative visual solutions across various domains, including branding, marketing materials, digital media, print and package design, and website design.

Graphic Designer

Vahati Association | Seattle, WA | Present

I provide graphic design support to market and promote the non-profit's initiatives.

Provided design leadership and creative direction to create engaging visual content tailored for various platforms, driving audience interest and attendance.
Designed marketing and social media materials to ensure cohesive brand messaging for a Women’s Day Conference, enhancing event visibility and engagement.
Developed visually compelling print and digital assets, including event brochures, banners, and promotional materials.

Graphic Designer

Udaan.com | Jan - Sept 2021

Udaan is India’s largest B2B e-commerce platform, transforming how trade is made in India by leveraging technology.
• Collaborated with the marketing team to design landing pages, marketing collaterals, and other materials for the Lifestyle category across the app and website.
• Leveraged design skills to create print and digital marketing materials for Udaan, ensuring a cohesive brand experience across all touchpoints.

Sr. Creative Designer

Social Beat | Jul 2018 - Jan 2021

Social Beat is India's fastest-growing independent digital marketing solutions company that manages 4% of digital media investment in India.
• Creative Leadership & Mentorship: Led a design team and mentored interns while crafting impactful social media and digital marketing materials for a diverse range of clients in real estate, fintech, healthcare, and lifestyle.
• Strategic Design & Branding Expertise: Actively participated in social media campaign brainstorming and planning. Developed innovative design pitches that integrated digital branding strategies, ensuring brand consistency across all platforms. Established comprehensive digital visual guidelines for various brands.

Creative Designer

Hiveminds Innovative Market Solutions | Apr 2016 - Jul 2018

A rapidly growing full-fledged digital agency with 13 years of experience, and buzzing with a diverse and talented team working towards transforming businesses.

• Designed eye-catching social media and digital marketing content for top brands in healthcare, hospitality, education, and AECs pan India.

• Collaborated in campaign planning and design, overseeing in-house photo and video shoots.

Volunteer

Co-Chapter Lead & Social Media Manager

Ladies that UX - Richmond, VA | March 2024 - Present

Empowering women in Richmond's UX community

As the co-organizer of the Ladies that UX Richmond, a chapter focused on building connections and empowering women in UX. I contribute by shaping the chapter's visual identity by creating engaging graphics, keeping the social media page

up-to-date, and co-organizing events.
Our meetups are all about fostering connections, both professional and personal. We create a supportive environment where members can learn, share, and grow. Even expert talks are designed to be interactive and hands-on, sparking engaging discussions.